PRODUCT INTRODUCTION
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<p class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw wysiwyg-text-align-center"><img src="/hc/article_attachments/4570213685017/1_zCybvRiipJF2oY9nYadXIQ__1_.png" alt="1_zCybvRiipJF2oY9nYadXIQ__1_.png"></p> <p id="3d5a" class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw"><a class="au kw" title="First search engine for brand protection and growth" href="https://huski.ai/" target="_blank" rel="noopener ugc nofollow noreferrer">Huski.ai</a> exists to make brand protection and growth easy with cutting-edge AI.</p> <p class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw"> </p> <p id="57b8" class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw">Here is why and how.</p> <p class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw"> </p> <p id="35af" class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw"><span class="wysiwyg-font-size-large">The WHY</span></p> <p class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw"><br>Creativity is a precious core part of humanity, a brand is what makes a memorable impression of that creation on people. A brand differentiates one business, service, or product from another; it represents the prized innovation that starts any venture. It also conveys core values, builds trust, and provides personal connections between a business and its consumers.</p> <p class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw"> </p> <p id="8fd8" class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw">As the wealth of data and demand for specialization increase, more long-tailed brand owners emerge. In other words, brand owners can gain significant traction by producing smaller amounts of a unique, well-crafted product or service. Consumer behaviors are shifting away from buying generic products that merely suffice. Instead, consumers wish to buy branded products that fit their ultra-personalized needs. A decade ago, a brand owner may only mean a Fortune 500 company like Apple or Nike. Today, a brand owner could be a social media influencer or an indie artist working from home. Tomorrow, you and I could have personal brands in the Metaverse. We could exchange innovations with cryptocurrencies and certify them with NFTs. The bar to become a brand owner is more achievable than it has ever been–and soon enough, the opportunity will be accessible to anyone.</p> <p class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw"> </p> <p>Sounds fantastic, right? There’s only one catch: creating and maintaining a brand is not hassle-free. There have always been and will always be infringers on your creativity and innovations. Somewhere, someone may be working on things very similar to yours, knowingly or unknowingly, and maybe branding them in the same way.</p> <p> </p> <p>So, brand owners always want to be aware of two things:</p> <ul> <li>Am I infringing on others’ brands?</li> <li>Are others infringing on my brand?</li> </ul> <p>Answering these two questions is gruelingly hard. First, one must have the skillsets or tools to gather such information in the vast information space crossing commerce, marketing, branding, and litigation. It also requires deep knowledge across different domains, such as market space insights, products, intellectual properties, litigation practice, and so on, to understand the problem and find possible remediation solutions. These challenges make it difficult, if not impossible, for emerging brand owners to even think about affordable brand protection solutions. These obstacles lead to unequal opportunities for smaller brand owners to grow their brands and focus on innovation.</p> <p> </p> <p>There needs to be an affordable solution to answer those two questions in order to help brand owners protect their brands and give them peace of mind to focus on innovation and enjoy the benefits of their creations.</p> <p class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw"> </p> <p id="e6c8" class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw">This is why Huski exists.</p> <p class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw"> </p> <p id="fc4a" class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw"><span class="wysiwyg-font-size-large">The HOW</span></p> <p><strong>Our mission is to build the industry’s first and the best brand and insight search engine</strong>. The goal is simple. The search engine is to identify where and how branded content is used in the eCommerce space in various formats, such as text, images, and even videos. The engine also generates actionable insights to help brand owners to understand the impact and take actions accordingly. Google is for organizing the world’s information, while Huski exists to organize (and understand) the world’s branding information.</p> <p> </p> <div class="sr ss cj st dq su"> <div class="gz ha ts wysiwyg-text-align-center"><img src="/hc/article_attachments/4570240404121/1_80AJHg6W4qnz5HfzHYQMYQ.png" alt="1_80AJHg6W4qnz5HfzHYQMYQ.png"></div> </div> <span class="wysiwyg-color-black50">An example of a search result given a product picture where the “modified” Peppa Pig information at the upper left corner was detected and recognized by our AI model and the detailed brand information is displayed on the right. All Trademarks displayed in the images belong to their brand owners, they don’t have any affiliation with Huski.ai</span><span class="wysiwyg-color-black60"><br></span> <p class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw"> </p> <p id="07c3" class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw"><a class="au kw" href="https://medium.com/@huski/search-huski-a-new-ai-milestone-for-understanding-branding-information-9557c8afce8f" rel="noopener">This article</a> further explains the tech behind it.</p> <p class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw"> </p> <p id="9e53" class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw"><span class="wysiwyg-font-size-large">The WHO</span></p> <p id="362d" class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw">We are a group of engineers and visionaries who made self-driving cars, combat decision engines, AI chips, recommendation systems, and more. As innovators ourselves, we strongly believe that hassle-free brand growth drives innovation forward, which in turn drives humanity forward.</p> <p id="6353" class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw">We want to help individuals, professionals, and businesses of all sizes enjoy and benefit from the process of innovation.</p> <p id="5e06" class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw">It is paramount, it is fragile, and it is on us.</p> -
<p class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw wysiwyg-text-align-center"><img src="/hc/article_attachments/4610665114905/WX20220304-171641_2x__1_.png" alt="WX20220304-171641_2x__1_.png"></p> <p class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw"> </p> <p class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw"> </p> <p id="17e8" class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw">The trademark registrability exam is one of the most frequent tasks one performs before the application starts. Even at the designing phase, the designers want to know if there’re similar visual/textural elements already there. The brand owners and the attorney would also want to do the due diligence.</p> <p id="f9c4" class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw">With the existing tools, i.e. USPTO search and others, creators must manually parse through loads of information across the web. This is very time-intensive and requires precision. They cannot know for certain if perhaps something slipped through–if they really checked the far reaches of the internet. A certain amount of guesswork is always involved, and what’s worse is when the trademark office approves these applications.</p> <p id="dd84" class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw">This is where Huski.ai comes in. Huski’s industry-first brand search & insight engine brings simplicity and peace of mind to the trademark registration process. With Huski, in a matter of seconds, you can search through tens of millions of trademarks, images, or texts that share similar visuals/themes to your brand. Huski also provides a trademark infringement analysis in less than three minutes. Let’s see how it’s done.</p> <p id="e659" class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw">First, go to the “Registrability Analysis” tab and fill in the info. (Done in 30 sec) We’re using our own brand info for this demo.</p> <div class="sr ss cj st dq su"> <div class="gz ha ack wysiwyg-text-align-center"><img class="dq sv sw" src="https://miro.medium.com/max/1400/1*TgLYzgM5PQupDty-m-oXbQ.png" alt="" width="700" height="138"></div> </div> <p id="9d8e" class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw">Second, wait 10 sec, give or take, and see the results with complete coverage of similar text (exact match, photonics, fuzzy) and image (similarity)</p> <p class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw"> </p> <div class="sr ss cj st dq su"> <div class="gz ha acl wysiwyg-text-align-center"><img class="dq sv sw" src="https://miro.medium.com/max/1400/1*4oVh0lXNHRWyPgcQSykEog.png" alt="" width="700" height="247"></div> <div class="gz ha acl wysiwyg-text-align-center">[Text results shown at the first half of the list]</div> <div class="gz ha acl wysiwyg-text-align-center"> </div> </div> <div class="sr ss cj st dq su"> <div class="gz ha acm wysiwyg-text-align-center"><img class="dq sv sw" src="https://miro.medium.com/max/1400/1*k1a_OyP8wNvWZhN_E1WzAA.png" alt="" width="700" height="375"></div> <div class="gz ha acm wysiwyg-text-align-center">[image results shown at the second half of the list]</div> <div class="gz ha acm wysiwyg-text-align-center"> </div> </div> <p id="7317" class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw">Third, go through the list, see the details of any of the trademarks, and select the most related ones for your trademark registribility report. (Done in 1 min)</p> <div class="sr ss cj st dq su"> <div class="gz ha acn wysiwyg-text-align-center"><img class="dq sv sw" src="https://miro.medium.com/max/1400/1*3ZVsj4NZnOXN2cUJz6MPjg.png" alt="" width="700" height="156"></div> </div> <div class="sr ss cj st dq su"> <div class="gz ha aco wysiwyg-text-align-center"><img class="dq sv sw" src="https://miro.medium.com/max/1400/1*gm4H0_rj5zxuarNlc4SIWQ.png" alt="" width="700" height="943"></div> </div> <p id="15f3" class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw">Click “Generate Report” and that’s it!</p> <p id="f3ee" class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw">Here is how our report looks like. It contains a comprehensive analysis of the likelihood of your trademark being approved. I did it in less than 2 mins, but you could have some extra time to customize the report.</p> <div class="gz ha acp wysiwyg-text-align-center"><img class="dq sv sw" src="https://miro.medium.com/max/1116/1*BPKvvrjeBJpxxB1W81LgVg.png" alt="" width="558" height="713"></div> <p id="3a15" class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw">Visit <a class="au kw" href="http://www.huski.ai" target="_blank" rel="noopener ugc nofollow">www.huski.ai</a> to discover more!</p> -
<p class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw wysiwyg-text-align-center"><img src="/hc/article_attachments/4611294968217/Group_1183__1___1_.png" alt="Group_1183__1___1_.png"></p> <p class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw"> </p> <p id="f185" class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw">If you own an online store, you might own a legal “time bomb” due to some of your products or marketing materials unknowingly infringing on others. But there is no easy way to find out.</p> <p id="1e50" class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw">If you are a trademark attorney, you might manually search for infringement cases to take on in eCommerce. But there is no easy way to let the cases fly to you.</p> <p id="5808" class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw">Thanks to Huski’s brand search engine, these tasks are becoming increasingly simple.</p> <p id="b9b3" class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw">First, go to <a class="au kw" href="http://www.huski.ai," target="_blank" rel="noopener ugc nofollow">www.huski.ai,</a> and tell us which store you want to exam.</p> <div class="sr ss cj st dq su"> <div class="gz ha acq wysiwyg-text-align-center"><img class="dq sv sw" src="https://miro.medium.com/max/1400/1*Wbz3iYPbggHyyZZsJBBaVw.png" alt="" width="700" height="479"></div> </div> <p id="919a" class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw">We support the following major marketplaces. Yes, we support “Shopify”, which means we support millions of independent sites in the Shopify ecosystem.</p> <div class="sr ss cj st dq su"> <div class="gz ha acr wysiwyg-text-align-center"><img class="dq sv sw" src="https://miro.medium.com/max/1400/1*Gw59hnOrM8TcUqma2jcEHg.png" alt="" width="700" height="47"></div> </div> <p id="c559" class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw">After submitting the analysis request, all you need is to wait for the report. Here is what’s going to happen.</p> <div class="gz ha acs wysiwyg-text-align-center"><img class="dq sv sw" src="https://miro.medium.com/max/1044/1*sdrHQii6HxyvXuD8JLZWlA.png" alt="" width="522" height="597"></div> <p id="22c4" class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw">After a while, you will get the most advanced brand infringement analysis report that covers the store of your selection and the products there got checked against millions of branded materials and other products.</p> <div class="sr ss cj st dq su"> <div class="gz ha act wysiwyg-text-align-center"><img class="dq sv sw" src="https://miro.medium.com/max/1400/1*5-mAoE9qEcIckmn2Yd9rWg.png" alt="" width="700" height="381"></div> </div> <p id="7043" class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw">Visit <a class="au kw" href="http://www.huski.ai" target="_blank" rel="noopener ugc nofollow">www.huski.ai</a> to see what’s inside. Your peace of mind starts here.</p> -
<p>Hey, Dear Huski Users</p> <p>We are excited to release the following upgrades in our trademark search tool!</p> <p>1. Improved core image search engine upgrades to break down each image search into more detailed analyses for your professional review. The analyses are</p> <ul> <li><strong>Whole Image Analysis</strong> - Huski image engine will treat the entire trademark as one trademark and look for similar marks within more than one million image trademarks.</li> <li><strong>Image-to-text Analysis</strong> - We will detect any texts presented in the image and conduct exact and smart (we will soon have another topic to discuss smart text search strategies) text match accordingly.</li> <li><strong>Key Feature Analysis</strong> - Our engine will detect key regions in the image and treat these regions as respective trademarks and conduct one or multiple image searches in parallel. (You will always have the option to select a key region while uploading your image to perform an image search to the selected key region)</li> </ul> <p class="wysiwyg-text-align-center"><img src="/hc/article_attachments/5163745100185/mceclip0.png" alt="mceclip0.png" width="588" height="216"></p> <p class="wysiwyg-text-align-center"> </p> <p>2. Added trademark image search by design search code. Not familiar with <a href="https://www.uspto.gov/trademarks/search/design-search-codes" target="_self">Design Search Code</a>? No worries. Just start typing what you want to search, such as dogs, or input entire or partial design search code, like 01.02.03, 01, or 01.01; we will display what the correspondent code is or what the code means.</p> <p class="wysiwyg-text-align-center"><img src="/hc/article_attachments/5163804655129/mceclip1.png" alt="mceclip1.png" width="605" height="241"></p>