Huski Blog

<p class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw wysiwyg-text-align-center"><img src="/hc/article_attachments/4570213685017/1_zCybvRiipJF2oY9nYadXIQ__1_.png" alt="1_zCybvRiipJF2oY9nYadXIQ__1_.png"></p> <p id="3d5a" class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw"><a class="au kw" title="First search engine for brand protection and growth" href="https://huski.ai/" target="_blank" rel="noopener ugc nofollow noreferrer">Huski.ai</a> exists to make brand protection and growth easy with cutting-edge AI.</p> <p class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw">&nbsp;</p> <p id="57b8" class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw">Here is why and how.</p> <p class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw">&nbsp;</p> <h2 id="35af" class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw"><strong><span class="wysiwyg-font-size-large">The WHY</span></strong></h2> <p class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw"><br>Creativity is a precious core part of humanity, a brand is what makes a memorable impression of that creation on people. A brand differentiates one business, service, or product from another; it represents the prized innovation that starts any venture. It also conveys core values, builds trust, and provides personal connections between a business and its consumers.</p> <p class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw">&nbsp;</p> <p id="8fd8" class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw">As the wealth of data and demand for specialization increase, more long-tailed brand owners emerge. In other words, brand owners can gain significant traction by producing smaller amounts of a unique, well-crafted product or service. Consumer behaviors are shifting away from buying generic products that merely suffice. Instead, consumers wish to buy branded products that fit their ultra-personalized needs. A decade ago, a brand owner may only mean a Fortune 500 company like Apple or Nike. Today, a brand owner could be a social media influencer or an indie artist working from home. Tomorrow, you and I could have personal brands in the Metaverse. We could exchange innovations with cryptocurrencies and certify them with NFTs. The bar to become a brand owner is more achievable than it has ever been–and soon enough, the opportunity will be accessible to anyone.</p> <p class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw">&nbsp;</p> <p>Sounds fantastic, right? There’s only one catch: creating and maintaining a brand is not hassle-free. There have always been and will always be infringers on your creativity and innovations. Somewhere, someone may be working on things very similar to yours, knowingly or unknowingly, and maybe branding them in the same way.</p> <p>&nbsp;</p> <p>So, brand owners always want to be aware of two things:</p> <ul> <li>Am I infringing on others’ brands?</li> <li>Are others infringing on my brand?</li> </ul> <p>Answering these two questions is gruelingly hard. First, one must have the skillsets or tools to gather such information in the vast information space crossing commerce, marketing, branding, and litigation. It also requires deep knowledge across different domains, such as market space insights, products, intellectual properties, litigation practice, and so on, to understand the problem and find possible remediation solutions. These challenges make it difficult, if not impossible, for emerging brand owners to even think about affordable brand protection solutions. These obstacles lead to unequal opportunities for smaller brand owners to grow their brands and focus on innovation.</p> <p>&nbsp;</p> <p>There needs to be an affordable solution to answer those two questions in order to help brand owners protect their brands and give them peace of mind to focus on innovation and enjoy the benefits of their creations.</p> <p class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw">&nbsp;</p> <p id="e6c8" class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw">This is why Huski exists.</p> <p class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw">&nbsp;</p> <h2 id="fc4a" class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw"><strong><span class="wysiwyg-font-size-large">The HOW</span></strong></h2> <p><strong>Our mission is to build the industry’s first and the best brand and insight search engine</strong>.</p> <p>The goal is simple. The search engine is to identify where and how branded content is used in the eCommerce space in various formats, such as text, images, and even videos. The engine also generates actionable insights to help brand owners to understand the impact and take actions accordingly. Google is for organizing the world’s information, while Huski exists to organize (and understand) the world’s branding information.</p> <p>&nbsp;</p> <div class="sr ss cj st dq su"> <div class="gz ha ts wysiwyg-text-align-center"><img src="/hc/article_attachments/4570240404121/1_80AJHg6W4qnz5HfzHYQMYQ.png" alt="1_80AJHg6W4qnz5HfzHYQMYQ.png"></div> </div> <span class="wysiwyg-color-black50">An example of a search result given a product picture where the “modified” Peppa Pig information at the upper left corner was detected and recognized by our AI model and the detailed brand information is displayed on the right. All Trademarks displayed in the images belong to their brand owners, they don’t have any affiliation with Huski.ai</span><span class="wysiwyg-color-black60"><br></span> <p class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw">&nbsp;</p> <p id="07c3" class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw"><a class="au kw" href="https://medium.com/@huski/search-huski-a-new-ai-milestone-for-understanding-branding-information-9557c8afce8f" rel="noopener">This article</a> further explains the tech behind it.</p> <p class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw">&nbsp;</p> <h2 id="9e53" class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw"><strong><span class="wysiwyg-font-size-large">The WHO</span></strong></h2> <p id="362d" class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw">We are a group of engineers and visionaries who made self-driving cars, combat decision engines, AI chips, recommendation systems, and more. As innovators ourselves, we strongly believe that hassle-free brand growth drives innovation forward, which in turn drives humanity forward.</p> <p id="6353" class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw">We want to help individuals, professionals, and businesses of all sizes enjoy and benefit from the process of innovation.</p> <p id="5e06" class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw">It is paramount, it is fragile, and it is on us.</p>

What Is Huski.ai?

PRODUCT INTRODUCTION

Huski.ai exists to make brand protection and growth easy with cutting-edge AI.   Here is why and how.   The WHY Creativity is a precious...

PRODUCT INTRODUCTION

<p class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw wysiwyg-text-align-center"><img src="/hc/article_attachments/4611294968217/Group_1183__1___1_.png" alt="Group_1183__1___1_.png"></p> <p id="f185" class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw">If you own an online store, you might own a legal “time bomb” due to some of your products or marketing materials unknowingly infringing on others. But there is no easy way to find out.</p> <p id="1e50" class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw">If you are a trademark attorney, you might manually search for infringement cases to take on in eCommerce. But there is no easy way to let the cases fly to you.</p> <p id="5808" class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw">Thanks to Huski’s brand search engine, these tasks are becoming increasingly simple.</p> <p id="b9b3" class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw">First, go to <a class="au kw" href="http://www.huski.ai," target="_blank" rel="noopener ugc nofollow noreferrer">www.huski.ai,</a> and tell us which store you want to exam.</p> <div class="sr ss cj st dq su"> <div class="gz ha acq wysiwyg-text-align-center"><img class="dq sv sw" src="https://miro.medium.com/max/1400/1*Wbz3iYPbggHyyZZsJBBaVw.png" alt="" width="700" height="479"></div> </div> <p id="919a" class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw">We support the following major marketplaces. Yes, we support “Shopify”, which means we support millions of independent sites in the Shopify ecosystem.</p> <div class="sr ss cj st dq su"> <div class="gz ha acr wysiwyg-text-align-center"><img class="dq sv sw" src="https://miro.medium.com/max/1400/1*Gw59hnOrM8TcUqma2jcEHg.png" alt="" width="700" height="47"></div> </div> <p id="c559" class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw">After submitting the analysis request, all you need is to wait for the report. Here is what’s going to happen.</p> <div class="gz ha acs wysiwyg-text-align-center"><img class="dq sv sw" src="https://miro.medium.com/max/1044/1*sdrHQii6HxyvXuD8JLZWlA.png" alt="" width="522" height="597"></div> <p id="22c4" class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw">After a while, you will get the most advanced brand infringement analysis report that covers the store of your selection and the products there got checked against millions of branded materials and other products.</p> <div class="sr ss cj st dq su"> <div class="gz ha act wysiwyg-text-align-center"><img class="dq sv sw" src="https://miro.medium.com/max/1400/1*5-mAoE9qEcIckmn2Yd9rWg.png" alt="" width="700" height="381"></div> </div> <p id="7043" class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw">Visit <a class="au kw" href="http://www.huski.ai" target="_blank" rel="noopener ugc nofollow noreferrer">www.huski.ai</a> to see what’s inside. Your peace of mind starts here.</p>

PERSPECTIVES

<div class=""> <h1 id="22d4" class="pw-post-title rp iq rq cg fm rr rs rt ru rv rw rx ry rz sa sb sc sd se sf sg sh si sj sk sl gw wysiwyg-text-align-center"><img src="/hc/article_attachments/4610733095449/sasun-bughdaryan-e11Oa3kvx4c-unsplash__1_.jpg" alt="sasun-bughdaryan-e11Oa3kvx4c-unsplash__1_.jpg"></h1> <p>&nbsp;</p> <p>&nbsp;</p> </div> <div class="sr ss cj st dq su"> <div class="gz ha ach wysiwyg-text-align-center"><img class="dq sv sw" src="https://miro.medium.com/max/1400/1*ziKG3O5VD7XJDH1FF3L0Bw.png" alt="" width="700" height="922"></div> </div> <p id="0612" class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw">The Shop Safe Act is a bipartisan bill introduced in the House of Representatives on March 2, 2020. The official name of the Act is the Stopping Harmful Offers on Platforms by Screening Against Fakes in E-commerce Act. While the bill has not moved much in Congress yet, rumors are that some in Congress are planning to add this Act to the bipartisan Endless Frontier Act, a technology infrastructure bill already passed in the Senate and could become law in the foreseeable future. If the plan to bundle with The Endless Frontier Act succeeds, it could soon create an earthshaking shock to online marketplaces like Amazon, eBay, or the likes.</p> <p id="aaea" class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw">What does the Shop Safe Act do? It would amend the Trademark Act of 1946 to give certain e-commerce platforms contributory liability when counterfeits are sold. Liability would apply for counterfeit products that pose a health risk. Under the current law, e-commerce platforms are rarely liable for counterfeit products sold by third parties. However, under the Shop Safe Act, if counterfeit products sold by a third-party seller on the platform pose a health risk to consumers, the trademark owner or customer can hold the e-commerce platform liable for allowing the counterfeit. Given the phenomenal growth in e-commerce during the pandemic and growing online counterfeiting problems, e-commerce platforms could soon be hit with overwhelming counterfeit lawsuits and liabilities if they are not adequately prepared for it.</p> <p id="8dbd" class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw">Liability will be huge for e-commerce platforms under the Shop Safe Act. A court can grant statutory damages between $1000 and $200,000 even in a case without an actual sale of the accused counterfeit products. The damage awards could go up to 2 million dollars if the infringement is found to be willful. Given the significant number of counterfeiting products, damages against e-commerce platforms for non-compliance with the Shop Safe Act could rise astronomically in a short period.</p> <p id="9397" class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw">The Shop Safe Act does provide a way out for e-commerce platforms if the third-party seller in question is available to be served a lawsuit in the U.S or the platforms do the following:</p> <p id="61ec" class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw">(1) required the third-party seller to have a registered agent or a verified address for service of process in the United States;</p> <p id="3165" class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw">(2) verified the seller’s identity and contact information;</p> <p id="b17e" class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw">(3) required as a condition of using the platform that sellers agree not to use counterfeit marks and to consent to the jurisdiction of U.S. courts in any claims related to selling on the platform;</p> <p id="04e3" class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw">(4) implemented policies to remove and ban repeat offenders; and</p> <p id="547d" class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw">(5) implemented technical measures to prescreen listings on the platform and remove listings for goods being sold with a counterfeit mark.</p> <p id="70aa" class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw">Most popular e-commerce platforms are already doing some or most of the steps (1) through (4). What is lacking is Step №5, <em class="nl">i.e</em>., implementing technical measures to prescreen listings on the platform and remove listings for goods being sold with a counterfeit mark. Some platforms like Amazon have already implemented some measures to combat the counterfeiting problem. But that effort is mostly manual and Amazon’s effort to combat counterfeit still largely relies on user or seller reporting/complaints of trademark infringement.</p> <p id="6903" class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw">Why have no e-commerce platforms implemented a prescreening procedure for online listings yet? Policing hundreds of millions of listings online is a daunting task, even for a technology powerhouse like Amazon. Not only the volume of listings is too big to manage, but online counterfeiters are also getting “smarter“ and more sophisticated. For example, instead of using famous brand names as part of the listing, counterfeit sellers can use images like the one below to make it difficult for a typical keyword search engine to find a counterfeit product. In this example, the complete phrase “Calvin Klein” is nowhere to be found. Instead, the picture only shows “…vin Klein” and “Calvin….” Counterfeiting is apparent to a person looking at this picture but very difficult for a regular search engine like Google to pinpoint.</p> <div class="gz ha zd wysiwyg-text-align-center"><img class="dq sv sw" src="https://miro.medium.com/max/744/1*5acCG-FA9Rz5xK6bq8epNA.png" alt="" width="372" height="281"></div> <p id="ee5a" class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw">Huski.ai, a Silicon Valley-based tech startup, has recently launched an AI-powered branding analysis and monitoring service. Its trademark search engine is potent for complex design mark searches and could become a powerful tool for e-commerce platforms to prescreen carefully disguised online infringers. In the example shown below, the Huski.ai search engine was able to search an online store and accurately locate the infringing symbol on a jersey that counterfeits the logo for the NBA Cavalier team.</p> <div class="sr ss cj st dq su"> <div class="gz ha aci wysiwyg-text-align-center"><img class="dq sv sw" src="https://miro.medium.com/max/1400/1*ND1iBiHQnMflk-vROwmoig.png" alt="" width="700" height="500"></div> <div class="gz ha aci wysiwyg-text-align-center">Trademark detected on counterfeit goods</div> </div> <div class="gz ha acj wysiwyg-text-align-center"><img class="dq sv sw" src="https://miro.medium.com/max/256/0*5Gsy_FPz-MQBnA7L" alt="" width="128" height="260"></div> <div class="gz ha acj wysiwyg-text-align-center"><a class="au kw" href="https://huski.ai/trademark/78237358/" target="_blank" rel="noopener ugc nofollow">Trademark owned Cavaliers Operating Company LLC</a></div> <p id="4731" class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw">The Huski.ai search engine is also scalable to handle a voluminous number of online listings and stores. With a powerful tool like Huski.ai, e-commerce platforms can rest assured that no “smart” counterfeiter can get away from infringement with canny techniques. Should the Shop Safe Act pass Congress in the near future, e-commerce platforms can quickly become compliant with the law and avoid getting hit by the enormous liabilities if they fail to root out counterfeiters on their platforms.</p>

ENGINEERING

<p class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw wysiwyg-text-align-center"><img src="/hc/article_attachments/4610932486553/mick-haupt-eQ2Z9ay9Wws-unsplash.jpg" alt="mick-haupt-eQ2Z9ay9Wws-unsplash.jpg"></p> <p id="5d75" class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw">When we create new things, we differentiate. To claim that differentiation, we iron a brand to it: a unique identifier that represents itself. To grow those new things we’ve created, we market its brand. We’ve been doing this for about 5000 years, from the ancient Egyptian artisans to the modern Metaverse content creators. Branding activities have always been and will always be a centerpiece of innovation and culture.</p> <p id="652d" class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw">Currently, a brand could be a piece of text, an image, or a multimedia clip, which claims its uniqueness among others in the same domain and conveys its own ideas. Brand identity could appear in many forms online: product descriptions, social media posts, you name it, and the internet hosts a wealth of these brand images. When consumers view a brand’s image, they associate it with their preconceptions about the brand and how it compares to other brands. Successful branding creates positive relationships with consumers who carry a perception of the brand’s quality and trustworthiness. Creators want to know whether people feel good about their brand, whether there are copycats of their brand, whether they need to grow into new sectors, and so much more. However, the tools available today for brand creators to address those key questions are insufficient and short-term–like duct tape on a leaking pipe.</p> <p id="a9e4" class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw">This is why we focus on developing a search engine for branding activities.</p> <p class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw">&nbsp;</p> <h2 id="93bd" class="zf zg rq cg zh zi zj zk fp zl zm zn fs hx zo hy fv ib zp ic fy if zq ig gb zr gw"><strong>Challenges</strong></h2> <p id="67e6" class="pw-post-body-paragraph sx sy rq in b sz zt fo tb tc zu fr te tf zv th ti tj zw tl tm tn zx tp tq tr gd gw">Immediately, we’re facing a number of big technical challenges (existing tools are like duct tapes for a reason).</p> <p id="c197" class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw"><strong class="in fm">Data Challenges</strong>. We need a scalable data infrastructure to gather branding information. Our goal is bold and simple: our dataset should be large and specific enough to answer the following questions.</p> <ol class=""> <li id="f7bf" class="wt acu rq in b sz ta tc td tf acv tj acw tn acx tr acy acz aea aeb gw">How many brands are there in the whole world? How do they differentiate their brand image from others and convey their unique message? Which companies own them and what do they do? How each brand is perceived by its customers?</li> <li id="68c6" class="wt acu rq in b sz aec tc aed tf aee tj aef tn aeg tr acy acz aea aeb gw">What are all the products being sold on earth right now? What are their brands and how do they protect the brands?</li> <li id="d31f" class="wt acu rq in b sz aec tc aed tf aee tj aef tn aeg tr acy acz aea aeb gw">What is the knowledge graph that involves brand owners, sellers, products, infringement cases, attorneys and law firms look like, and how do we derive insights from this graph?</li> </ol> <p id="15eb" class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw">Unlike other vertical search engines, e.g, Google Scholar or Yahoo Finance, a brand search engine is much more challenging even at the data level. We must reach the far corners of the web to gather image, text, and multimedia data that are suitable. In addition to domain-specific data sources, we need to harvest information from the vast expanse of the web and establish our own standardized, dynamic, and heterogeneous dataset. This process is like getting the berries out clean from a chantilly cake. Precision and scalability are key.</p> <div class="gz ha aeh wysiwyg-text-align-center"><img class="dq sv sw" src="https://miro.medium.com/max/1220/1*-2UJBKAI8UREkgtdPqI_bw.png" alt="" width="610" height="298"></div> <p id="5286" class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw"><strong class="in fm">Algorithmic Challenges</strong>. Brand recognition turns out to involve many fundamental challenges to the field of AI. I will elaborate on image and text respectively.</p> <p id="d2bd" class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw">Brand Recognition in Images</p> <p id="ffd4" class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw">Goal: Recognize any brand appearances in any given image</p> <div class="sr ss cj st dq su"> <div class="gz ha aei wysiwyg-text-align-center"><img class="dq sv sw" src="https://miro.medium.com/max/1400/0*GucXeqgpMImIwCgx" alt="" width="700" height="388"></div> </div> <p id="a1dc" class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw">Challenges</p> <ol class=""> <li id="b726" class="wt acu rq in b sz ta tc td tf acv tj acw tn acx tr acy acz aea aeb gw">Class Explosion. Usually, object detection or recognition models deal with class numbers ranging from 1 ~ 1000. For example, in autonomous driving, the models are taught to recognize 20~30 traffic objects. In the great benchmark of MS COCO, there are 80 classes and 1K classes in the ImageNet. In our case, there are more than 1 million brands that appear in pictorial forms in the US alone. Moreover, it’s even difficult to collect enough training instances of them, let alone labeling a significant part of them. The table below summarizes the class explosion challenge.</li> </ol> <div class="gz ha aej wysiwyg-text-align-center"><img class="dq sv sw" src="https://miro.medium.com/max/1196/1*Gcdagi1RxIyRPp6itVLvmA.png" alt="" width="598" height="380"></div> <p id="f663" class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw">2. Object Variety in Branding Images. First, there could be image/text hybrid, or even language hybrids. Second, the objects could be really abstract. Third, there could be distortion, angling, different lighting conditions, complex backgrounds, and so on. The model needs to be reliable against all of these conditions.</p> <div class="gz ha aek wysiwyg-text-align-center"><img class="dq sv sw" src="https://miro.medium.com/max/846/0*VWhd1O7K89hAqaqx" alt="" width="423" height="468"></div> <p id="d59a" class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw">3. Appearance Variety per Brand. As it shows below, one brand concept could appear in a variety of forms. The concept is the same, however, the appearances could vary dramatically. The model must learn the fundamental themes of a brand’s concepts instead of colors or textures — as the majority of the pretrained benchmark models do.</p> <div class="sr ss cj st dq su"> <div class="gz ha ael wysiwyg-text-align-center"><img class="dq sv sw" src="https://miro.medium.com/max/1400/0*DZPSLtb2AUfXqv6N" alt="" width="700" height="321"><em><span class="wysiwyg-font-size-medium">Brand Recognition in Text</span></em></div> </div> <p id="5b11" class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw">Goal: Detect any mentions about a brand, its products, and the product features in any given text.</p> <p id="0819" class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw">Challenges</p> <ol class=""> <li id="6f09" class="wt acu rq in b sz ta tc td tf acv tj acw tn acx tr acy acz aea aeb gw">Context Matters. The majority of English words are actually registered brand marks. However, when we use the words, we don’t always refer to their branding meanings. Therefore, simple word matching would never work. Here is an example. (<strong class="in fm">brand</strong>, <strong class="in fm">product</strong>, and product <strong class="in fm">feature</strong> being labeled with red, green, and blue respectively.)</li> </ol> <div class="sr ss cj st dq su"> <div class="gz ha aem wysiwyg-text-align-center"><img class="dq sv sw" src="https://miro.medium.com/max/1148/1*M7I7sY_WKYd6-2tNSaKNbQ.png" alt="" width="574" height="97"></div> <div class="gz ha aem wysiwyg-text-align-center"><em><span class="wysiwyg-font-size-medium">Branded words under different contexts.</span></em></div> </div> <p id="b967" class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw">2. Grammar Sometimes Does Not Matter. Especially in the eCommerce domain, a product title could be literally written as “<em class="nl">chicago dogs zephyr patron hot dog grey adjustable strapback cap</em>”, which breaks the majority of NLP models trained with normal grammar sentences.</p> <p id="93cc" class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw">3. Abbreviations are everywhere. For example, one could write “<em class="nl">my new NB shoes are very comfortable. It says it only weighs 10 oz. Crazy</em>!” Our model must learn the different names, including slang, of a brand in order to gather all instances of a brand’s usage.</p> <p id="28a1" class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw"><strong class="in fm">Infrastructure Challenges</strong>. A comprehensive knowledge graph that provides insight into all brands, their products, and related companies is still in the works. Currently, Huski supports the largest knowledge graph in the field. However, there are millions of brand images that appear in image or text forms. There are also billions of products. All those entities form a graph with edges representing all kinds of relations that are consistently changing and growing. Being able to build and maintain such a dynamic knowledge graph and support low latency queries (e.g. 200ms) is another challenge to our data infrastructure.</p> <p id="64bb" class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw"><strong class="in fm">Last but not least, we are a startup</strong>. It goes without saying that we need to be smart about solving all the above challenges while staying on budget. To say the least, it’s difficult.</p> <p class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw">&nbsp;</p> <h2 id="736e" class="zf zg rq cg zh zi zj zk fp zl zm zn fs hx zo hy fv ib zp ic fy if zq ig gb zr gw"><strong>Breakthroughs</strong></h2> <p id="dce8" class="pw-post-body-paragraph sx sy rq in b sz zt fo tb tc zu fr te tf zv th ti tj zw tl tm tn zx tp tq tr gd gw">Despite the challenges, we wouldn’t be writing this article if we haven’t advanced in all of those directions. In particular, we are proud to share a couple of breakthroughs that made the first branding search engine possible.</p> <ol class=""> <li id="a474" class="wt acu rq in b sz ta tc td tf acv tj acw tn acx tr acy acz aea aeb gw">We’ve found a way, without labeling any data, to reliably detect over 1,000,000 pictorial brands in real-life images. Learning by unsupervised show-and-tell, our model represents what’s possible at the frontier of computer vision. It learns to detect brands even in very challenging scenarios.</li> </ol> <div class="sr ss cj st dq su"> <div class="gz ha aen wysiwyg-text-align-center"><img class="dq sv sw" src="https://miro.medium.com/max/1400/1*xqVe_Yd0cR-FfXRt5aCB3g.png" alt="" width="700" height="413"></div> <div class="gz ha aen wysiwyg-text-align-center"><span class="wysiwyg-font-size-medium"><em>Nike Logos on phone cases (upper side) were identified and recognized by the model.</em></span></div> </div> <div class="sr ss cj st dq su"> <div class="gz ha aeo wysiwyg-text-align-center"><img class="dq sv sw" src="https://miro.medium.com/max/1400/1*D_aNIlcLC_6NHOvOeI-GJQ.png" alt="" width="700" height="334"></div> <div class="gz ha aeo wysiwyg-text-align-center"><em><span class="wysiwyg-font-size-medium">My personal favorite: Decepticon being identified :)&nbsp;</span></em></div> </div> <p id="76fb" class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw">The model can also go further to recognize highly blurred, distorted, and textured brand materials. See how our model still recognizes the Monster logo when Google Image Search gives some irrelevant grey images.</p> <div class="sr ss cj st dq su"> <div class="gz ha aep wysiwyg-text-align-center"><img class="dq sv sw" src="https://miro.medium.com/max/1400/1*Da2EXQKkSMGNBTTtr5aheQ.png" alt="" width="700" height="278"></div> <div class="gz ha aep wysiwyg-text-align-center"><em><span class="wysiwyg-font-size-medium">Accurate logo recognition for a challenging case (left) v.s. Google Image Search (right).</span></em></div> </div> <p id="6786" class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw">2. We’ve found a way, without labeling any data, to reliably detect over 3,000,000 textual brands in texts. Our model recognizes the brand name, the product, and the product features in common English or product titles or descriptions. The model uses a new paradigm — named entity recognition with entailment learning — to classify brands. It also recognizes the context so that it wouldn’t blindly treat every word as “brand” simply because they appeared in a “brand mark database”. A few examples are as follows. (Color code: brand /product /product features)</p> <div class="gz ha aeq wysiwyg-text-align-center"><img class="dq sv sw" src="https://miro.medium.com/max/1114/1*jF-W4P7lxOqn4UfnixAS2w.png" alt="" width="557" height="78"></div> <p id="44d6" class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw">3. Multitask search. We are also the first to introduce “multitask search” in a brand search engine. People can use the combination of image and text in one single query and get a unified search result. The picture below shows how we use it in a trademark registrability analysis. More applications of multitask search to come later.</p> <div class="sr ss cj st dq su"> <div class="gz ha ack wysiwyg-text-align-center"><img class="dq sv sw" src="https://miro.medium.com/max/1400/1*TgLYzgM5PQupDty-m-oXbQ.png" alt="" width="700" height="138"></div> <div class="gz ha ack wysiwyg-text-align-center"><span class="wysiwyg-font-size-medium"><em>Search image + text in one go.</em></span></div> </div> <div class="sr ss cj st dq su"> <div class="gz ha acl wysiwyg-text-align-center"><img class="dq sv sw" src="https://miro.medium.com/max/1400/1*4oVh0lXNHRWyPgcQSykEog.png" alt="" width="700" height="247"></div> <div class="gz ha acl wysiwyg-text-align-center"><span class="wysiwyg-font-size-medium"><em>Text results are shown in the first half of the list</em></span></div> </div> <div class="sr ss cj st dq su"> <div class="gz ha acm wysiwyg-text-align-center"><img class="dq sv sw" src="https://miro.medium.com/max/1400/1*k1a_OyP8wNvWZhN_E1WzAA.png" alt="" width="700" height="375"></div> <div class="gz ha acm wysiwyg-text-align-center"><span class="wysiwyg-font-size-medium"><em>Image results are shown in the second half of the list.</em></span></div> </div> <p id="5521" class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw">4. We found a way to efficiently harvest branding data across all Internet, including central marketplaces such as Amazon, eBay, or independent places like Shopify sites. We also keep monitoring all brand/trademark registrations, lawsuits, and other dynamics within the US. Our knowledge graph is derived, by the AI breakthroughs, from such data and we are proud of serving the queries very efficiently.</p> <p class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw">&nbsp;</p> <h2 id="16e6" class="zf zg rq cg zh zi zj zk fp zl zm zn fs hx zo hy fv ib zp ic fy if zq ig gb zr gw"><strong>Conclusion</strong></h2> <p id="9fad" class="pw-post-body-paragraph sx sy rq in b sz zt fo tb tc zu fr te tf zv th ti tj zw tl tm tn zx tp tq tr gd gw">Although we’re still in the early days of our search engine, we are very excited to see the future possibilities which could help creators discover their brand’s footprint, understand the contexts, and take actions to protect and grow their brands. The challenges are unique and exciting. The technologies are capable of enabling many things. And we are just getting started.</p> <p id="7d06" class="pw-post-body-paragraph sx sy rq in b sz ta fo tb tc td fr te tf tg th ti tj tk tl tm tn to tp tq tr gd gw">Visit <a class="au kw" href="http://www.huski.ai" target="_blank" rel="noopener ugc nofollow noreferrer">www.huski.ai</a> to find out more!</p>